Nusantara International Convention & Exhibition (NICE), the newest exhibition and convention center in the PIK2 area, is establishing its position as a center for international events in Indonesia. In the fourth quarter of 2025, NICE has successfully hosted three major events that offer business opportunities, industry inspiration, and tourism promotion in one special series: Franchise & License Expo Indonesia (FLEI), Cafe & Brasserie Expo (CBE), and Wonderful Indonesia Tourism Fair (WITF).
From October 10–12, 2025, Halls 10 and 11 of Building C at NICE were the center stage for business professionals with the FLEI and CBE events.

FLEI showcased various franchise brands, licenses, and investment opportunities from diverse sectors, opening the door for entrepreneurs to find new partners and ideas. Meanwhile, CBE presented the latest trends and innovations in the café and brasserie world, from equipment and raw materials to culinary business concepts, while also serving as a meeting place for F&B industry players from all over Indonesia.
Not stopping there, the Wonderful Indonesia Tourism Fair (WITF) 2025 was also held at NICE as one of the largest tourism exhibitions in the country. This event brings together industry players, tourist destinations, and tourists in one inspiring space. WITF features leading destinations from various regions in Indonesia and abroad, as well as travel industry players such as travel agents, tour operators, hotels, airlines, and digital platforms. In addition, business collaboration (B2B) programs and attractive travel promotions were the main attractions for general visitors.
“As a new venue with modern facilities, easy access, and strategically located, NICE is committed to providing a more comfortable and international-class exhibition experience,” said Ryan Adrian, Managing Director of NICE. “We are proud to be trusted to host various national and global events that contribute to the growth of the creative economy and the revival of Indonesian tourism,” he added.

Through this series of prestigious exhibitions, NICE is not only an inspirational platform for business and industry players, but also a symbol of the progress of Indonesia's creative economy ecosystem. NICE’s presence in the dynamic PIK2 area reinforces its role as a bridge to the future of world-class exhibitions and conventions, where opportunities, innovation, and collaboration come together to build a more advanced and globally competitive Indonesia.