The PIK2 area has once again become the center of attention! Big Bad Wolf (BBW) 2025 is officially held at NICE PIK2, West Entrance Hall 5–7, from October 23 to November 2, 2025. From the very first day, thousands of book lovers have stormed the event, hunting for millions of local and imported books across various genres, including novels, children’s books, series like Star Wars, Marvel superhero collections, and rare editions with discounts of up to 90%!

What makes it even more exciting is that BBW is open 24 hours on Friday and Saturday!  So you can hunt for books anytime, from morning, afternoon, or even midnight. This year, the target number of visitors is 1 million people in 11 days!

According to Ryan Adrian, Managing Director of NICE PIK2, this event is a special moment because BBW has returned after a two-year absence. “We are very proud to host such a major event. This event usually attracts a huge number of book lovers and people who are enthusiastic about exhibitions like this. This book fair generally draws a very large crowd, which is why Building B is set apart from the others. “At NICE, there are four lobbies — two main lobbies and two side lobbies — and in this case, we’re using Main Lobby A, where the main parking area is located directly in front of Building A. The area spans approximately 13 hectares and can accommodate around 5,500 vehicles. In addition, there are about 2,500 parking spaces underground, so I believe that’s sufficient for visitors. “Usually, people who come to buy books arrive in waves, not all at once. The toll road opening hours have also been extended until November 24, 2025, which will greatly help make access more convenient for visitors,” added Ryan Adrian.
NICE PIK2 has 11 halls, built on 40 hectares of land, with a building area of 30 hectares and a leasable area of approximately 130,000 square meters. “So this is currently the largest building in Indonesia for MICE and entertainment activities. Hopefully, this building will complement our interests in the MICE industry and our interests for the general public,” said Ryan Adrian.

Apart from the ocean of ​​books, there are also more than 60 culinary tenants and creative products ready to pamper visitors. In fact, you can also win spectacular prizes such as cars, iPhone 17, and even trips to Banda Neira just by shopping for your favorite books!
So, don't miss it! Feel the sensation of hunting for books and the excitement of the biggest literacy festival this year at Big Bad Wolf 2025 at NICE PIK2 — because here, reading is fun, stylish and full of inspiration!